In our technology accelerated age, bombarded with endless emails and text messages that seem to demand instant response, it’s nice that technology has also saved us precious minutes through the invention of non-iron shirts. Mornings are rushed enough without having to open an ironing board. And, sending shirts to the cleaners costs money, in addition to yet one more errand to run.
Non-iron dress shirts have become our biggest dress shirt category, so we thought we’d tell you a bit more about what makes them special (not to mention wildly popular). Great prices and a fit guarantee you likely already know, but what you don’t see is that our shirts are post-cured rather than pre-cured.
That’s apparel industry talk for having our shirts treated after they’ve been constructed. Inferior shirts are treated at the fabric stage, before they’re even stitched into shirts, and the result is puckering and uneven seams. Our shirts are made first, and then dipped into the solution that resists wrinkles practically for the life of the shirt, which is extended, by the way, from post-curing.
It’s also a common misconception that non-iron treatments produce a less luxurious shirt. Technology has come through once again, and our cotton shirts resist wrinkles while still retaining all of their softness and breathability.
Final tip: driers can be tough on non-iron treatments (not to mention causing premature fraying of collar and cuffs), so we recommend just 10 minutes in the drier followed by hang drying. A little preventative care will help ensure your favorite shirts provide years of service.
See more product care tips for your non-iron shirts.