Who Is Paul Fredrick? Bernie

Who is Paul Fredrick? We’d like you to meet Bernie.


Over the years we’ve been fortunate enough to get to know some of our customers. Gentleman from all over the U.S., representing just about every profession you can imagine, each with his own personal fashion of choice. The one commonality? Paul Fredrick is their style of choice.


Meet Bernie. Bernie is the owner, president, and CEO of Grafika Commercial Printing, Inc. He was born in West Reading, PA and now resides in Wyomissing, PA. When he is not working or watching his son swim, Bernie enjoys spending time on the water boating, wakeboarding, and wake surfing. He also competes in triathlons and plays tennis and golf.


Here’s what Bernie told us about his style and why he loves Paul Fredrick:


Name: Bernie Elzer III

Age: 51 going on 35

Hometown: West Reading, PA

Current Location: Wyomissing, PA

Job Title: Owner of Grafika Commercial Printing, Inc.; President, CEO

Hobbies: Watching my son swim, boating, wakeboarding, wake surfing, triathlons, tennis, golf

Personal Quote: I believe in balancing the stress of working hard with playing hard. Keeping a third generation printing company successful is not typical and extremely challenging. As a balance, I enjoyed the extreme sport of water ski jumping but now at 51 I have turned to Ironman 70.3 and wakeboarding. 


PF: Describe your sense of style.

B: My sense of style is a reflection of me and my company brand: Sharp, efficient and up to date – like Paul Fredrick clothes.


PF: On an average day, what do you wear to work?

B: Typically I dress business casual with dress pants and a Paul Fredrick slim fit shirt.


PF: Which 3 staple pieces should every man have in his wardrobe?

B: White button down shirt; khakis or nice jeans; a dark suit.


PF: What is the best piece of fashion advice you’ve ever received?

B: I was once told that if you have the right fit and feel you will gain confidence.


PF: What do you like most about Paul Fredrick?

B: It starts with the quality of fit and feel and ends with up-to-date style: When I put on a Paul Fredrick slim fit shirt, I know it’s going to be a powerful day. I remember my exact words the first time I tried on a Paul Fredrick slim fit shirt: “This fits so well, I feel naked.” Now that’s confidence!


Bernie’s favorite dress shirts from this season’s catalog are:

DMK604B_77 DMK204B_501  DMK990B_456  DMK002B_456  DMK096B_318


  1. I am a huge fan of Paul Fredrick. I believe that shirts and ties complete a man’s outfit and Paul Fredrick leads the field in that area. Other items in your repertoire are also fantastic.

  2. Thank you, Saul! We appreciate you taking the time to provide us with your feedback. We are delighted to hear that you are pleased with the items you have received!

  3. I have shopped at Paul Fredrick for close to 10 years and I am a very happy customer. I bought shirts, shoes, ties and sports jackets. I’m always complemented when I’m out with my wife or friends I’m a very stylish person who loves dressing well. I’m 6’4″ and fit Paul Fredrick fits my lifestyle to a tee!

  4. Thank you for the wonderful feedback, Mark! This is all fantastic to hear!

  5. Been buying shirts from Paul Frederick since 1983. There was a guy in Pasadena who would take our sizes and send us the shirts a few weeks later. Now I buy through the Internet site and their service is outstanding!! Great value, great quality, great price, great service!

  6. That is fantastic, Gil! Thank you for your wonderful comments. They are very much appreciated!


  8. lovely stuff there; however, I couldnt buy any because the price of shipping to the UK and what follows will triple the cost if not more …. wish you have something here in the UK

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